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or spend it now it was a risk but one that ultimately paid off for president obama. governor romney at that point was still trying to put together the pieces for his primary just ended. >> why didn't he respond? why didn't they refute the attacks about bain capitol? >> one of the issues was governor romney was just not willing to lend himself money as he was in 2008. there was a perception among his senior staff that he didn't want to be seen as buying the election. so in order for him to have gone toe-to-toe with obama at that point in time he would have had to use his own money and that wasn't even broached in the campaign. >> warner: one of the most fascinating things i saw here was you both said probably the biggest strategic blunder they made, the romney people made was not to launch a really robust campaign, to explain to him as a man. what explained that? >> there was a constant tension between the candidate's family and his staff in terms of how much to tell about romney the man. the staff wanted to make the election a referendum on president obama's handling of the economy
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